What's for dinner tonight? For your sake, hopefully it’s not Domino's Pizza. A video recently posted on youtube.com shows two Domino's employees doing unimaginable things to a customer's order. The video shows a young male worker sticking cheese up his nose, sneezing on food, and picking at a sandwich with his finger. The two workers involved in the video claim that the video was just a gag, and say that the food was never actually served to anyone. Domino's did not take the actions or the statement lightly, however, as both workers were fired. The workers also face up to a year in jail.
In the business of public relations, this type of thing is called a "public relations nightmare". Patrick Doyle, president of Domino's, was the first to respond in a video ironically placed on youtube. In his online statement, Doyle states the obvious saying that the customer is the number one concern of the large pizza chain. He goes on to mention that this particular location is currently struggling, but has taken actions to re-sanitize the kitchen. I don't know if it's just me, but this seems like a particularly weak attempt. When something such as this incriminating video hits the internet, the damage is done both locally and globally. I was unaware of this video until today, and I will definitely think twice about ordering Domino's in the future. I would assume other people would do the same. Come on Mr. Doyle, you can do better than this.
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